Welcome!

Hi, I’m Danya! I’m a content and product marketer with more than a decade of experience building strategic programs to drive awareness, engagement, and measurable growth in SaaS environments and beyond.

As a content marketer, I see myself as more than a marketer – rather, a content architect who shapes narratives, organizes editorial systems, and creates content that supports the overall GTM strategy in lockstep with other teams. At the same time, product marketing goes hand in hand with content marketing; the best marketer can do both: become an expert in the product on top of being able to communicate clearly about it.

In many roles, I’ve been seen as the “go-to” person on the marketing team and quickly become an authority in the product and industry, even when it’s brand-new to me (like business continuity or volume photography!). I immerse myself in the industry, learning everything I can about the product, competition, and most importantly, the customers and prospects. My ultimate goal is to become a subject matter expert myself and someone who can translate tech speak into formats for different target audiences – as well as my colleagues.

I thrive when there are opportunities to work cross functionally. Content can’t be created in a vacuum, and members of product, growth, revenue, and customer-facing teams have valuable input that can help shape a narrative. Just check out what colleagues from many different teams had to say about working together!

I love using and learning about new tools and finding ways they can assist and speed up workflows without taking away personality. These days, so many companies sound the same; a content marketer’s job is to help them stand out in the crowd – and that means not relying purely on AI, but instead using it as a building block.

I also have extensive experience managing events and social media strategies, from workshops to global campaigns.

When I’m not diving into the latest marketing trends, I’m finding ways to make a difference in causes like climate change, human rights, and animal welfare. I’m always looking for chances to learn, grow, and contribute to something meaningful.

Here’s a bit about what I’ve accomplished:

• Increased organic web traffic by 58% year over year
• Increased newsletter open rate YoY by 11.69% while maintaining above-benchmark click-to-open rate (CTOR)
• Raised webinar and masterclass attendance rate to 6.74% over benchmark and participation to 4.85% over benchmark
• Led go-to-market strategies for successful product launches
• Built meaningful relationships with industry experts and partners to strengthen community engagement
• Crafted and executed content marketing strategies that resonate with audiences
• Named annual “most valuable player” at Agility Recovery

I would value the opportunity to bring my skillset to a mission-driven company or organization.

• Check out some of my work
• Peruse my resume
• Read what some of my past colleagues have said about me
• Send me an email—I’d love to connect!