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Work Experience | Education | Honors and Professional Development | Certifications | Skills and Expertise | Community Involvement

Work Experience

GotPhoto / fotograf.de

Senior Content Marketing Manager
April 2024-December 2025 | Remote

GotPhoto/fotograf.de (B2B SaaS) is an all-in-one sales and workflow solution for school and volume photography.

  • Developed and executed comprehensive content marketing strategies for US, UK, and DACH regions
  • Managed the global editorial calendar to align with business objectives and marketing campaigns
  • Created and optimized high-performing SEO blog content, white papers, case studies, and email campaigns to nurture leads
    • Increased newsletter open rate YoY by 11.69% while maintaining above-benchmark click-to-open rate (CTOR)
  • Produced videos, masterclasses, and webinars to support customer education, engagement, and brand awareness
    • Raised webinar and masterclass attendance rate to 6.74% over benchmark and participation to 4.85% over benchmark
  • Partnered with the demand generation team to create lead-gen content that contributed to sales pipeline growth

Preparis & Agility Recovery

Product Marketing Manager | Preparis B2B SaaS Platform
August 2022-December 2023 | Denver, CO

Preparis (B2B SaaS, business continuity; now part of Mitratech) specializes in providing business continuity and emergency notification technology and services, helping companies mitigate various threats through a unified software platform.

Agility Recovery Services (B2B business continuity and disaster recovery) offers disaster recovery services, including priority access to backup power, temporary office space, network connectivity, and mission critical backup technology and equipment.

  • Developed and executed data-driven product marketing strategies and programs with cross- functional teams including sales, customer success, and product
  • Defined go-to-market strategies, messaging, and value propositions for new products and different market segments to drive demand, adoption, and engagement
  • Oversaw software rebrand and ensured brand consistency

Content Marketing Manager | Preparis B2B SaaS Platform & Agility Recovery Disaster Recovery Services
April 2021-July 2022 | Denver, CO

  • Developed and executed a top-performing content marketing strategy that drove a 58% increase in organic website traffic
  • Identified and filled gaps in content for overall company strategy and GTM initiatives
  • Increased company’s brand awareness by writing and publishing content across multiple platforms and ensured a consistent brand across all materials
  • Performed customer journey mapping and created content for each step
  • Generated engagement and form conversion

Global Accelerator Network (GAN)

Event and Social Media Manager
May 2019-April 2021 | Denver, CO

The Global Accelerator Network (B2B business services; now Morrow) is a network of the most respected startup accelerators around the world.

  • Drove GAN and other business line events, including virtual events, a four-stop world tour, workshops, and roundtables, from idea stage through day-of execution
  • Built strategy and content around the GAN social media presence on Facebook, Twitter, LinkedIn, and Instagram and generated leads for the sales team using social platforms

Natural Intelligence

Online Content Manager
September 2017-September 2018 | Tel Aviv, Israel

Natural Intelligence (B2B marketing software) is a global leader in intent marketing, operating comparison websites that drive high-value customer acquisition for leading brands across the globe.

  • Coordinated, ordered, and edited content from freelancers in conjunction with SEO and PPC teams
  • Worked closely with business development, PPC, studio, and SEO teams to align priorities and needs
  • Worked as part of the product team to develop new tests and ideas

Phrasetech

Content Writer & Technician
February 2017-August 2017 | Tel Aviv, Israel

Phrasetech (B2B productivity software; ceased operations) developed a content management tool designed to provide online retailers the power to drive up sales results with fully customized product messaging and the ability to easily and automatically generate different versions of product descriptions for each product.

  • Wrote and edited content for product descriptions
  • Inputted content into the company’s proprietary software system and troubleshooted issues and bugs

GKPR

PR Associate
September 2016-January 2017 | Tel Aviv, Israel

GKPR (public relations; ceased operations) is one of Israel’s leading international communications firms, offering services in PR, content, and social media.

  • Worked with clients to ensure clear messaging and understand their media needs
  • Managed clients’ social media accounts
  • Researched and wrote pitch angles and article abstracts

Greater Milwaukee Committee

Event & Communications Director
May 2012-July 2016 | Milwaukee, WI

The Greater Milwaukee Committee (B2B membership organization, business services) is comprised of 200 C-level business and community leaders working together to make Milwaukee the best place to live, learn, work, and play.

  • Produced the GMC annual report, newsletter, news releases, social media, web content, annual membership directory, and special announcements
  • Worked with team and outside PR firms to maintain a clear and consistent message on initiatives
  • Managed all meeting and event logistics, from invitations to speakers’ accommodations
  • Implemented Salesforce
  • Oversaw GMC rebranding

For full work history, please visit my LinkedIn page.

Education

University of Wisconsin-Madison

Bachelor’s Degree with Honors

Activities and societies: Honors Program, Sports Business Club (served as director of events & director of administration), Association for Women in Communications

Honors and Professional Development

Agility Recovery Annual Ambassador Award Winner & Company MVP

2023

Agility Recovery Ambassador Award winners, nominated by their peers, are recognized as those going above and beyond and truly demonstrating Agility values.

LLR New Leader Academy

2023

The LLR New Leader Academy is a 6-month program to increase proficiency in managerial self-awareness, accountability, exchanging feedback, and delegation. Participants engage in expert-led courses, apply learning to business challenges, and collaborate with leaders across the LLR Partners portfolio to enhance interpersonal skills and expand insights on tactical leadership strategies. Participants are equipped with action plans to support long-term skill advancement.

Agility Recovery Amplify Professional Development Program

2023

Amplify is a year-long professional development program providing participants with real-world, hands-on opportunities to grow as leaders and the task of completing intensive projects with real impact on the business.

George Weinstein Fellowship Program

Cohort 5 Graduate | 2016

The George Weinstein Fellowship is the premier leadership program of the Milwaukee Jewish Federation, dedicated to cultivating the next generation of leaders within the Milwaukee Jewish community. This initiative is rooted in principles of connection, learning, and active engagement.

Marquette University

Future Milwaukee Program Graduate | 2015

Future Milwaukee is a community leadership program with more than 1,500 graduates. For over 35 years, participants have been making an impact on the Greater Milwaukee area through their leadership positions in government, business, education, religious, and nonprofit institutions.

Certifications

Product-Led Growth Fundamentals Certification

ProductLed | February 2025

Product Management Fundamentals

EdX | February 2025

Skills & Expertise

Skills​

  • Content marketing and strategy
  • Product marketing
  • Go-to-market strategy
  • B2B SaaS platforms
  • Sales enablement and messaging
  • Customer communications
  • Copywriting and editing
  • AI-assisted writing and production
  • SEO
  • Project management
  • Cross-functional collaboration
  • Executive presence
  • Competitive analysis
  • Voice of the customer
  • Event marketing and management

Software

  • Adobe Creative Suite
  • Canva
  • ChatGPT
  • Drupal
  • Google Analytics
  • Google Suite
  • HubSpot
  • Jasper AI
  • Jira and Confluence
  • Mailchimp
  • Metabase
  • Microsoft Office Suite
  • Salesforce and Pardot
  • Semrush
  • Sprout Social
  • Trello
  • VEED
  • Writer.com
  • WordPress

Community Involvement

MaxFund Animal Shelter

Volunteer | 2024-Present

MaxFund is Denver’s true no-kill shelter.

Casa de Paz

Volunteer | 2020-Present

Casa de Paz (House of Peace) offers shelter, meals, plane/bus tickets, transportation and emotional support to immigrants released from detention as they transition from detention to their final destination.